🥥💜 After these sold out twice in under two minutes online, we finally got our hands on King's Hawaiian Ube Coconut Sweet Rolls—and the hype is 100% real! We tried them straight out of the package and warmed in the oven (oven wins). The ube gives them this gorgeous purple color and subtle sweet, nutty flavor that's not artificial at all. The coconut adds tropical richness without overpowering. Compared to their classic rolls, these are even softer and fluffier. We tested them for slider buns and breakfast French toast—both worked perfectly. Worth hunting down!
Combine bread flour, all-purpose flour, ube powder, and instant yeast in a large bowl. Stir well to disperse the yeast evenly—this ensures an even rise.
In a saucepan, gently warm the coconut milk, pineapple juice, and butter until the butter is melted and the mixture is just warm (not hot, about 105–110°F). Add sugar, honey, vanilla extract, and salt; whisk to dissolve.
Add warm liquid mix and eggs to your flour mixture. Mix until a shaggy dough forms, then knead by hand or dough hook for 8–10 minutes until dough is very smooth, supple, and slightly tacky (it should stretch easily and bounce back when poked).
Place dough in a lightly greased bowl, cover, and let rise at room temperature for 60–90 minutes, until doubled. (Pro tip: Pineapple juice enzymes help tenderness—classic King's Hawaiian secret!)
Punch down dough; divide into 10 equal pieces. Roll each into a smooth ball. Arrange close together in a greased 8" square pan for classic pull-apart sides. Cover and proof 45–60 minutes, until puffy.
Preheat oven to 350°F (175°C). Brush tops gently with melted butter and honey blended together. Sprinkle optional shredded coconut for extra coconut punch.
Bake 20–24 minutes, until rolls are puffed and the tops are deeply golden. (The center should read at least 190°F on a thermometer.) Cool in pan 10 minutes before serving. Enjoy warm for ultimate softness!