Soft, golden butter rolls with a rich, buttery aroma are a Chinese bakery essential. A family-friendly bread perfect for breakfast or snacking.
Warm the milk to 105–110°F (not hot) and dissolve the sugar and yeast, letting it stand until foamy (5–10 minutes). Precise temperature is essential for yeast activation.
In a large bowl, mix yeast mixture with flour, salt, egg, and softened unsalted butter. Knead by hand for 8–10 minutes until smooth and slightly tacky, or use a stand mixer with a dough hook on medium speed.
Shape dough into a ball, place in a lightly buttered bowl, and cover. Let rise in a warm (75–80°F) spot for 1 hour or until doubled in bulk; avoid cold drafts for optimal proofing.
Punch down and divide into 8 portions. Roll each into a tight ball or log, then coil or fold into signature roll shapes. Place rolls on a parchment-lined baking sheet, leaving room to expand.
Cover loosely and proof 40 minutes until puffy; meanwhile, preheat oven to 350°F. Brush tops with melted butter for sheen and flavor.
Bake rolls on the center rack at 350°F for 17–20 minutes, rotating the tray halfway for even browning. Rolls are done when deeply golden and a gentle tap sounds hollow.
Remove from oven and immediately brush with more melted butter. Cool 10 minutes before serving warm.