It's giving birthday party vibes but make it gourmet! 🎂✨ This cake batter blondie has white chocolate chips and rainbow sprinkles that actually taste like funfetti cake. The texture is perfectly chewy-soft and it literally tastes like licking cake batter from the bowl (but better).
Preheat oven to 350°F and line a 9x9-inch baking pan with parchment paper, leaving an overhang for easy removal. This helps achieve even baking and the define-your-own bar look that Crumbl uses.
In a large bowl, cream together softened butter, cream cheese, brown sugar, and granulated sugar for 2–3 minutes until light and fluffy. This step incorporates air for thick, soft bars.
Beat in eggs one at a time, then mix in vanilla extract and cake batter emulsion. Cake batter emulsion is the ‘secret weapon’ that replicates Crumbl’s signature nostalgic flavor.
Sift together flour, cornstarch, baking powder, and kosher salt. Add to wet mixture and mix until just combined. Cornstarch keeps the crumb plush and prevents the bars from becoming dense.
Fold in white chocolate chips and most of the rainbow sprinkles (save 1–2 tablespoons for topping). Do not overmix; this keeps the bars tender.
Spread dough evenly into the prepared pan and top with reserved sprinkles. For Crumbl-style thickness, gently mound the dough higher in the center.
Chill the pan with dough in the fridge for 30–45 minutes. This mimics Crumbl’s signature thick, soft, slightly underbaked center by controlling spreading.
Bake for 33–38 minutes until the edges are set and a toothpick inserted 2 inches from the edge comes out clean but the center looks slightly soft and pale. Do not overbake—the gooey middle is part of Crumbl’s signature texture.
Cool completely in the pan, then lift out using parchment. Cut into 8 oversized bars (about 4–5 inches square) for authentic Crumbl sizing.